The TOTAL brand

TOTAL, the Group's name, has the same meaning and pronunciation in multiple languages. It evokes an all-encompassing commitment to its customers throughout the world. TOTAL is also the name of our flagship brand. Introduced in 1954, it enjoys strong recognition and acceptance among our stakeholders and customers.

Learn more about TOTAL in your country and TOTAL Group


TOTAL Lubricants: proud bearer of the TOTAL brand

TOTAL Lubricants, a Total Group subsidiary, produces and markets lubricating oils and products for other applications (grease, fluid, coolants, etc.) under the TOTAL brand. It does so in 150 countries and for an array of sectors:

  • Cars
  • Motorcycles
  • Truck and bus 
  • Agriculture
  • Coastal and inland avigation
  • Earthworks 
  • Aviation
  • Industrial specialities

Discover the world of Total Lubricants

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